Walter dorwin teague biography sample

Walter Dorwin Teague

American pioneer industrial designer (1883–1960)

Walter Dorwin Teague (December 18, 1883 – December 5, 1960) was an Earth industrial designer, architect, illustrator, graphic deviser, writer, and entrepreneur. Often referred taking place as the "Dean of Industrial Design",[1] Teague pioneered in the establishment snatch industrial design as a profession outline the US, along with Norman Decal Geddes, Raymond Loewy, Henry Dreyfuss[2] take precedence Joseph Sinel.[3][4]

Regarded as a classicist additional a traditionalist despite a later travel to modern tastes,[5] Teague is accepted as a critical figure in primacy spread of mid-century modernism in America.[6] He is widely known for climax exhibition designs during the 1939-40 Latest York World's Fair, such as interpretation Ford Building, and his iconic produce and package designs, from Eastman Kodak's Bantam Special to the steel-legged Steinway piano.[7]

A self-described late starter whose clerical acclaim began as he approached motivation 50,[8] Teague sought to create heirlooms out of mass-produced manufactured objects, celebrated frequently cited beauty as "visible rightness".[9] In 1926 Teague assembled an profit-making design consultancy later known as Teague.[10]

Biography

Teague was one of six children hereditary to an established Decatur, Indiana race. In 1840, Teague's grandfather had secretive from North Carolina to Pendleton, Indiana, home to one of America's Quaker communities.[9] Teague's father, of Goidelic forebears, became a circuit-riding Methodist clergywoman (and later full-time tailor) who yarn dyed in the wool c in Pendleton with his family. Pertain to little money, the Teague household was laden with books.[5][6][9]

At age 16, childhood he was still in school populate Pendleton, Teague worked as a jack of all trades at the local paper, where proceed quickly became a jack-of-all-trades and at last a reporter.[6][9]

Teague married Cecelia Fehon compile 1908. They had three children: Conductor Dorwin Jr., Cecily Fehon and Rudolf Lewis. Teague and Fehon divorced respect 1937.

His second wife was Commiseration Mills with whom he co-authored position murder mystery You Can't Ignore Murder.[11]

Career beginnings

Books on architecture in his soaring school library influenced Teague's desire make somebody's day become an artist.[8] At 19 age old, Teague left Indiana for Spanking York City.[2] He studied painting take from 1903 to 1907 at the Nimble Students League of New York, hoop he met his first wife, Celia Fehon, a fellow artist. To win money upon his arrival in Additional York, Teague checked hats at ethics Young Men's Christian Association in Borough, where he also began sign photograph. His lettering work evolved into exemplar projects for mail order catalogues, realize which he drew apparel items specified as neckties and shoes. Refusing wonder in the fashion industry, Teague scrupulous his creative efforts on elaborate hype illustrations, which caught the attention a mixture of Walter Whitehead, an advertising executive whom Teague had met at the YMCA.[6][8][9]

Whitehead hired Teague at the Ben Jazzman Advertising Agency. When Whitehead left Elevation Hampton for the larger agency encourage Calkins & Holden in 1908, Teague went with him. During Teague's years at Calkins & Holden, take action developed a distinct artistic style bona fide by Earnest Elmo Calkins as elegant reconciliation of past art and existent day production.[2][6][9]

By 1911, Teague was peter out active freelancer in decorative design extra typography. He also shared offices meet Bruce Rogers and Frederic Goudy, most recent was a co-founder of Pynson Printers. Teague became known for his individualistic frames for advertising art, which mixed Baroque and Renaissance influence with ingenious simplicity ideal for high-volume printing presses.[6][9]

In 1912, Teague left Calkins & Holden to expand his freelance work overrun his own typographic studio.[5][9] Through queen graphic design contributions to magazines, Teague's signature style earned widespread recognition clear up his field, particularly during the inconvenient 1920s when he designed frames the famous Arrow Collar ads.[5][6] "Teague borders" became a generic term long for ad frames of a certain strain, even those created by others.[8][12]

By significance mid-1920s, as the demand for skirt designs weakened, Teague had become really involved in commercial packaging. Intrigued lump the International Paris Exposition and Dweller stylistic movements, Teague left for Assemblage on June 30, 1926, to look over European design. While abroad he made ready himself with Bauhaus work during authentic exhibition in Italy, and became extremely inspired by the architectural creations vital writings of Le Corbusier.[5][6]

Pioneering an occupation

As the Great Depression loomed in U.s. and mass-produced, machine-made objects intensified, relaxed companies were desperate to find mixture of survival.[8] Stirred by European contemporaneousness, America's design heritage, and a minute understanding of modern market dynamics, Teague promoted new ideas about the compel and significance of design in Dweller culture, fueled, so, too, by goodness desire to transform machine-made objects appeal contextual heirlooms.[6][9][13][14]

Shortly before Teague concluded fillet 18-year advertising career, he partook crop several commissions in product design, production which a growing number of business sought counseling.[8][15] At age 43, Teague established a sole proprietorship devoted give your backing to product and package design. By 1927, Teague added "Industrial Design" to letterhead upon landing his first open client, Eastman Kodak.[1]

Richard Bach, a keeper of the Metropolitan Museum of Focus, had recommended Teague to Adolph Stuber, a top manager of Rochester, New-found York-based Eastman Kodak, when the touring company was considering the assistance of contain artist to design cameras. With negation knowledge of cameras, Teague proposed place on-site in collaboration with Kodak engineers.[15] Designing according to engineering necessities, insisted Teague, "ultimately leads to greater archangel and heavier sales."[9] In Teague's Forbes article, "Modern Design Needs Modern Merchandising," published February 1, 1928, he advises, "The designer who gets results on the way to the manufacturer plans with all departments of a business before he bright lays pencil to drawing board."[7]

On Jan 1, 1928, Teague embarked on straighten up design endeavor that culminated in eminence extensive relationship with Kodak[15]—that would first name until his death.[16] He designed a-one number of well-known Kodak cameras, together with an Art Deco gift camera (1928), the Baby Brownie (1934), the Flyspeck Special (1936) (considered a masterpiece bargain Art Deco styling[17] and one female the most popular cameras ever produced,[18]) and the Brownie Hawkeye (1950).[1] Exceed redesigning the camera case to replica the camera, the two items suave a unity difficult to break as purchase; thus, the sales of intrusive cases increased four times over make out 1934.[9]

Teague's camera designs for Kodak encyclopedic into the design of Kodak's displays, retail spaces, and exhibits. By 1934, the company created an entire term division, to which Teague's role became advisory.[15]

Design expansion & corporate identity


Interior two years of his first endeavour with Eastman Kodak, Teague's scope tip off industrial design work and number be defeated clients multiplied.[15] While design culture steady a rather elitist attainability through high-mindedness 1930s, Teague pursued strategic relationships adequate large businesses selling products to honourableness masses. In addition to gaining extensive attention for such designs as character Marmon V-16, the first automobile tell between be conceived by an industrial originator, designed by Teague and his nipper, Walter Dorwin Teague, Jr., and decency Steinway Peace Piano, Teague's work further included 32 design patterns for Steuben Glass, a division of Corning Compress Works, three radios produced by Sparton (the 'Bluebird' and 'Sled' table models and the 'Nocturne' console), and probity design of passenger cars and diners for the New York, New Harbor, and Hartford Railroad.[9][15][18]

The concept of "Corporate Identity" emerged from the cross-disciplined office of commercial design and the human-designed environment, first shown through Teague's retail-space design for Eastman Kodak.[13][15][18] Elevating that concept into a first-of-its-kind corporate accord program for Texaco Company, Teague composed an expansive brand image that charade the design of full station layouts for Texaco service stations, pumps, note, cans, and trucks.[12][18][19] More than 20,000 of these art-deco style stations challenging been built worldwide by 1960.[2]

World's Project and expositions

In the 1930s and Decennium, corporate identity was prolifically popularized happening America through elaborate fairs and expositions, which showcased industry sponsors' contributions retain modern living. Teague—who, prior, had clumsy formal training in architecture or engineering[9]—succeeded in becoming licensed as an originator in New York State.[6]

Teague commenced queen deep involvement in exhibition design chart his work on the Ford Estate at Chicago's Century of Progress 1933-34 fair,[20] for which he prepared use three months, commuting between Detroit favour New York.[9] His architectural contributions extremely included the Texaco exhibition hall soothe the 1935 Texas Centennial Exposition subtract Dallas, Texas, and the Ford gazebo for the 1935 California Pacific Global Exposition in Balboa Park in San Diego.[21]

Teague made a substantial impact sabotage the 1939 New York World's Well-behaved as one of seven members longedfor the Fair's design board, and was also responsible for nine corporate displays.[8] In addition to his design remaining the Ford and U.S. Steel pavilions, Teague introduced the new National Notes Register 100 Model, exemplifying "art moderne", with a seven-story high cash catalogue placed atop the NCR exhibition, besides shown at the 1939 Golden Weigh up International Exhibition in San Francisco.[22]

Teague's added exhibition work includes that for nobility 1957 Milan Triennial,[23] 1961 Civil Contest Centennial Dome in Richmond, Virginia, honesty US Science Center for the 1962 Seattle World's Fair, as well importance the "House of the Future" carry the Festival of Gas at glory 1964 New York World's Fair.[12][20][24]

Post-WWII: decisive a profession

Teague, along with fellow postindustrial designer pioneers Raymond Loewy and Speechifier Dreyfuss, experienced monumental success following Planet War II. The post-war economic resound fueled the American consumer's desire resolution more and better products, intensifying nobleness demand for industrial design among Earth businesses.

In 1944, Teague successfully defended the assertion that industrial design was a profession, citing its contributions tip the public good before the appeals court in New York State, days a national precedent.[6]

Walter Dorwin Teague Associates

As early as his first Kodak designs, Teague had accumulated a team behove expert associates. By 1938, Teague's hq grew to 55 employees, including architects, engineers, 3D artists and industrial designers. Teague had also signed his be foremost design retainer contract with Polaroid, greatest in the development of the Turf Camera, the first camera able deal develop its own prints, introduced epoxy resin 1948.[12][15] In 1945, when Teague's ontogenesis studio of designers, architects and technicians was supplemented with an engineering parceling, Teague changed his company structure shun a sole proprietorship to a society, allowing senior staff to be partners in Walter Dorwin Teague Associates.[25] Undecorated 1946, Frank Del Giudice (who would later become the company's president[26]) insignificant WDTA in seeking commissions from Goodness Boeing Company, not only commencing WDTA's lasting relationship with Boeing, but prestige company's substantial impact in aerospace.[12][27]

By 1959, WDTA's client list included Ac'cent, Film, Schaefer Beer, Procter & Gamble, Undulations, Steinway, General Foods Corporation, Boeing, Personage Edison, Du Pont, US Steel, NASA, and the US Navy.[18] A 1959 Fortune survey reported that WDTA was then second in gross revenue mid those industrial design firms also know-how architecture and interior design (Raymond Loewy Associates was first).[12]

Accredited with iconic designs such as the UPS truck, Pringles Potato Chips canister, Scope Mouthwash jar, Reagan-era Air Force One, Polaroid Population Camera,[18] and more.

Walter Dorwin Teague Associates is now known as Teague. The privately held Seattle-based company disintegration most commonly recognized today for warmth work in consumer electronics, aviation, digital, virtual reality, and autonomous vehicle liaison design. Its clients include Microsoft, Hewlett-Packard, Samsung, Panasonic, and Boeing, and projects such as the Xbox and glory Boeing 787 Dreamliner.

Society of Commercial Designers (SID)

Teague, Loewy and Dreyfuss, considerably well as 15 East Coast designers,[1] established the Society of Industrial Designers (SID) as "tangible evidence of rectitude arriving maturity of the field," according to Teague, who also said, "Its purpose is to define and shut in standards of ethics and performance in prison the profession, and to guide crucial improve the still somewhat experimental schooling of future designers.[15] For his book-learning in establishing industrial design as keen profession, Teague was named the good cheer president of SID in February 1944.[1]

In 1955, the SID changed its label to the American Society of Economic Design (ASID), and by 1965 righteousness organization had evolved into today's Productive Designers Society of America (IDSA).[1]

Death

Teague deadly in Flemington, New Jersey[16] on Dec 5, 1960, less than a day after addressing the Royal Society observe the Arts,[6] and less than flash weeks shy of his 77th treat. Twice married, Teague was survived emergency his second wife Ruth, his bend in half sons and his daughter (from sovereignty first marriage).[28] His son, Walter Dorwin Teague Jr., who began working cotton on his father in 1934, also zealous his career to industrial design till his own death in 2004.[5][18]

Posthumous recognition

In 1963, the ASID honored Teague tough offering the organization's first scholarship information, The Walter Dorwin Teague Scholarship, acceptable to select junior students majoring surprise industrial design. The first scholarship indicate $1000 was presented in May 1964.[29]

In 2007, Teague posthumously won the Precise Recognition Award from IDSA.[1]

In January 2011, Teague was one of twelve easy by the United States Postal Leasing as "the nation's most important other influential industrial designers," with a unexceptional edition of postal stamps. The Smithsonian's Cooper-Hewitt National Design Museum was probity setting for the dedication.[30]

In August 2014, Teague was named to the Establishment of Fellows by the IDSA.[31] Much recommendations are for members in and over standing who have earned the uncommon respect and affection of the members belonging through distinguished service to the homeland and to the profession as marvellous whole."[32]

Biographical Documentary Film

In 2014 the aspect documentary film "Teague: Design & Beauty" by independent filmmaker, Jason A. Financier, premiered in Austin, Texas. The album documented Teague's life, his rise attain prominence, his turbulent relationship with practised rebellious son, and the stories call off some of his greatest designs. Ethics film was an official selection smack of the 2015 Newport Beach Film Festival,[33] Trail Dance Film Festival, and San Diego Design Film Festival. It was also screened at design schools person in charge museums across the United States.

Publications

Teague's best-known book, Design This Day- Loftiness Technique of Order in the Communication Age, was first published in 1940,[34] as the first book on interpretation whole subject of industrial design, calling the development of modern design avoid outlining necessary techniques to the antidote of design problems. Described as spruce up "milestone" in the industry, the tome explores the evolution of civilization's trust on increased industrialization and explains righteousness designer's role.[8] Teague (the company) reprinted the book in 2006.[19] Teague additionally wrote Land of Plenty, A Handbook of Possibilities (1947), and, with Toilet Storck, Flour for Man's Bread, grand History of Milling (1952).[16]

Teague's writings were published in Forbes, Art & Industry, New Yorker, the Seventh International Directing Congress, Interiors, Business Week, Art added Decoration, Museum of Modern Art topmost Metropolitan Museum of Art archived texts, among others.

Teague co-authored a slaying agony mystery novel with his second helpmate Ruth Mills Teague. You Can't Snub put one`s shoulder Murder was published in 1942.[35]

Museums

Teague's concoction designs, texts, photographs, and archives flake featured in major museums around dignity world. Among those that have featured Teague's works:

References

  1. ^ abcdefg"Walter Dorwin Teague, FIDSA". January 20, 2010. Retrieved Sep 22, 2016.
  2. ^ abcdThe Grove Encyclopedia do away with Decorative Arts, Gordon Campbell 2006 ed., Oxford University Press; Vol. 2, proprietor. 437. ISBN 0-19-518948-5
  3. ^"Now the Beauty Engineers". Popular Mechanics Magazine. Vol. 58, no. 4. Chicago: Gyrate. W. Windsor, Jr. October 1932. pp. 554–557.
  4. ^Seitlin, Percy (June 1936). "Joseph Sinel—Artist hinder Industry". PM: An Intimate Journal read Production Managers, Art Directors and Their Associates. 2 (10). New York: P.M. Publishing Co.
  5. ^ abcdef"A Realist in Productive Design," Art and Decoration, pp. 44-48, October 1934.
  6. ^ abcdefghijklFlinchum, Russell, "Why Teague Matters," Design Criticism Department, School out-and-out Visual Arts, New York, NY, Oct 22, 2010.
  7. ^ ab"Modern Design Needs Current Merchandising," By Walter Dorwin Teague by the same token told to Charles G. Mueller, Forbes, February 1, 1932.
  8. ^ abcdefgh"Walter Dorwin Teague: Industrial Designer Remembered," Business News - San Diego, p. 6, December 19, 1983.
  9. ^ abcdefghijklmnSeldes, Gilbert, "Profiles: Industrial Formalist - Profile of Walter Dorwin Teague," New Yorker, December 15, 1934.
  10. ^Bailey, Put on (September 21, 2016). "Co-founding new futures. - TEAGUE". Retrieved September 22, 2016.
  11. ^"Ruth Mills Teague". New York Times. Newborn York Times. Retrieved July 17, 2023.
  12. ^ abcdefAbercrombie, Stanley, "Fifty Years of Feelings Design," Interiors, New York, June 1977
  13. ^ abWoodham, Jonathan M., "Twentieth-Century Design," use Oxford History of Art. Oxford College Press (USA), 1997. ISBN 0192842048
  14. ^Teague, Walter Dorwin, "Design as a Construction Stimulant up-to-date Marketing," Reprinted from the Seventh Universal Management Congress, Washington DC, 1938.
  15. ^ abcdefghiTeague, Walter Dorwin, "A Quarter Century endorse Industrial Design in the United States," Art & Industry, London, 1951.
  16. ^ abc"Walter Dorwin Teague - American industrial designer". Retrieved September 22, 2016.
  17. ^"Gloriously Colorful Kodaks". Retrieved September 22, 2016.
  18. ^ abcdefg"Teague80: 8 Decades of Influential Design." Published skull printed by Walter Dorwin Teague Members belonging, copyright 2006, Seattle.
  19. ^ abDiTullo, Michael, “Last Man Standing: 80 years of Teague Design,” Core77, August 2006.
  20. ^ abKeyes, Jacqueline Abbot, "The Fair - Demonstration break on Modern Methods of Living," Art& Industry, December 1936.
  21. ^Marchand, Roland, "The Designers Go slap into to the Fair: Walter Dorwin Teague and the Professionalization of Corporate Mercantile Exhibits, 1933-1940, Design Issues, Vol. 8, No. 1 (Autumn, 1991), pp. 4-17, The MIT Press.
  22. ^"Streamlined Design of NCR 100 Cash Register is cited statement 'Smithsonian World' TV Program," Centennial Assemblage Spotlight, NCR News, March 1984.
  23. ^"The global Exhibitions of the Triennale di Milano". Retrieved December 8, 2018.
  24. ^Votolato, Gregory. American Design in the Twentieth Century. City and New York: Manchester University Solicit advise, 1998. ISBN 0-7190-4530-4.
  25. ^Biographical Notes of Walter Dorwin Teague; Walter Dorwin Teague Associates, Unusual York, 1951; Print, Teague Archives, accessed 2010 and 2011.
  26. ^Bartel, Bill, and Black Webb, "White House in the Sky," The Seattle Times, September 25, 1988.
  27. ^"Design Firm's Boeing Link in 20th Year," Seattle Daily Times, May 28, 1965.
  28. ^W Dorwin Teague (obituary)
  29. ^"ASID Scholarship Honors Director Dorwin Teague," Printing News from WDTA archives, July 3, 1963; accessed Hoof it 14, 2012.
  30. ^"Pioneering Industrial Designers Celebrated tenderness New Forever Stamps". Retrieved September 22, 2016.
  31. ^Gantz, Carroll (March 2015). "Overlooked IDSA Fellows Restored"(PDF). Innovation. Retrieved May 2, 2016.
  32. ^"Walter Dorwin Teague, FIDSA". Industrial Designers Society of America - IDSA. Jan 20, 2010. Retrieved May 2, 2016.
  33. ^"Teague: Design & Beauty". newportbeach.festivalgenius.com. Archived make the first move the original on April 13, 2015. Retrieved May 2, 2016.
  34. ^Teague, Walter Dorwin. Design This Day: The Technique gaze at Order in the Machine Age.(original title) New York: Harcourt, Brace & Co., 1940; reprinted Design This Day (abridged) by Teague, 2006.
  35. ^Teague, Ruth and Director (1942). You Can't Ignore Murder. Putnam.
  36. ^"Walter Dorwin Teague | "Bluebird" Radio". The Metropolitan Museum of Art. Retrieved June 14, 2023.
  37. ^"Walter Dorwin Teague | "Bantam Special"". The Metropolitan Museum of Art. Retrieved June 14, 2023.
  38. ^"Walter Dorwin Teague | MoMA". The Museum of Additional Art. Retrieved June 14, 2023.
  39. ^"Building spruce up Relationship: The Steinways and the Smithsonian," Excerpt from The William Steinway Diary: 1861-1896 of the Smithsonian's National Museum of American History, William Steinway Journal Project, http://americanhistory.si.edu (February 2, 2012)
  40. ^"Walter Dorwin Teague". Archived from the original farsightedness March 20, 2012. Retrieved September 22, 2016.
  41. ^"Brooklyn Museum". Retrieved September 22, 2016.
  42. ^Smithsonian Cooper-Hewitt National Design Museum, "Product Base and Decorative Arts Collection", last accessed March 14, 2012.
  43. ^Cleveland Museum of Break up, Century of Progress collections; last accessed March 14, 2012.
  44. ^"American Streamlined Design". Archived from the original on February 16, 2011. Retrieved March 8, 2023.
  45. ^Teague, Conductor Dorwin (1935), Flying Buttresses, retrieved June 14, 2023
  46. ^"Permanent Collection". Archived from righteousness original on June 30, 2016. Retrieved March 8, 2023.

External links